The Role of SWOT Analysis in Enhancing Business Growth and Long-Term Management Sustainability

Mohamed Ibrahim Hassan Farag

doi:10.31181/msa21202528

Authors

Mohamed Ibrahim Hassan Farag Military College of Management Sciences, Helwan University, Helwan, Egypt Author https://orcid.org/0009-0004-4989-9261

DOI:

https://doi.org/10.31181/msa21202528

Keywords:

SWOT Analysis, Business Growth, Management Sustainability, Corporate Sustainability, Organizational Development

Abstract

This article talks about the strategic importance of SWOT analysis as an important tool to develop business growth and to promote sustainability in the long term. By examining practically every aspect of the four dimensions (strength, weakness, opportunity, and threat), SWOT provides organizations with a relevant way to evaluate their internal capabilities to adapt to the external world. The article highlights the SWOT framework, implications for driving business growth, and implications for supporting sustainability efforts. Within each of the components, the article outlines how SWOT provides firms the opportunity to obtain competitive advantages as well as to link corporate objectives to global sustainable development goals in general. Finally, the article concludes that SWOT analysis remains timely and relevant in the ever-changing business environment today.

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