AYTEKIN, Makbule. Drivers of Brand Choice and Purchase Behavior in Over-the-Counter Vitamin and Mineral Supplements. Management Science Advances, [S. l.], p. 1–20, 2026. DOI: 10.31181/msa41202752. Disponível em: https://msa-journal.org/journal/article/view/52.. Acesso em: 21 jun. 2026.